So, you’re interested in sustainable investing? You’re in the right place. In 2023, it’s all about making money while making a difference. No longer just a niche trend, sustainable investing has hit the mainstream, and it’s changing how we think about profits and the planet. Let’s break it down with some tips from seasoned investors like Scott Tominaga.

What is Sustainable Investing?

In a nutshell, sustainable investing is about putting your money into companies that are not just financially sound but also socially and environmentally responsible. We’re talking about firms that care about their carbon footprint, champion social justice, and have ethical governance. It’s doing good while doing well, you know?

Why Sustainable Investing?

Here’s the deal: the world’s facing some pretty serious issues, like climate change and social inequality. As investors, we have the power to drive change. By investing sustainably, we’re telling companies that we care about more than just profits. Plus, there’s growing evidence that sustainable investments can perform as well as, or even better than, traditional investments. So, why not?

Getting Started with Sustainable Investing

First things first, do your homework. Look for companies with strong environmental, social, and governance (ESG) practices. There are loads of resources out there to help you assess a company’s sustainability creds. And don’t forget about mutual funds and ETFs focused on ESG criteria – they can be a great way to diversify your sustainable investments.

Greenwashing: Watch Out!

Heads up, though. There’s this thing called ‘greenwashing,’ where companies talk a big game about being sustainable but don’t really walk the walk. Always look beneath the surface to make sure a company’s sustainability claims are legit.

Sustainable Investing in 2023

This year, we’re seeing some exciting trends. Renewable energy is big, with solar and wind power leading the charge. Sustainable agriculture is another hot area, as is electric transportation. And with more governments and corporations committing to net-zero emissions, the opportunities in sustainable investing are growing like crazy.

The Bottom Line

Sustainable investing is not just a feel-good choice; it’s a smart financial strategy. By investing in companies that prioritize sustainability, you’re betting on businesses that are prepared for the future. And let’s face it, in a world where consumers and regulators are increasingly eco-conscious, these are the businesses that are likely to thrive.

So there you have it – a quick dive into sustainable investing. Whether you’re a seasoned investor or just starting out, there’s never been a better time to align your investments with your values. Here’s to making money and making a difference!